Impact & Provenance

The most natural-looking option isn’t automatically the most dependable fuel for an ultra. Choosing natural fuel for ultra running means looking beyond ingredient appeal to the carbohydrate it prov...

The fastest-sounding ingredient on a label isn’t automatically the best fuel for your session. Choosing fast absorbing carbohydrates for sport means looking beyond claims of speed: glucose, fructos...

The persistent reliance on synthetic maltodextrin as a primary ergogenic aid is increasingly recognised as a compromise rather than a gold standard for elite endurance performance. While athletes h...

The sensation commonly described as 'the wall' is not a mere failure of willpower; it is a sophisticated physiological preservation mechanism triggered by the central nervous system to prevent cata...

The inherent volatility of synthetic carbohydrate matrices is often the unrecognised cause of gastrointestinal failure during high-intensity endurance events. While many athletes prioritise raw cal...

The prevailing paradigm in sports nutrition suggests that isolated, synthetic sugar ratios represent the pinnacle of ergogenic efficiency, yet the high incidence of gastrointestinal distress among ...

The traditional practice of consuming a generic carbohydrate packet moments before the starting gun often fails to account for the intricate physiological transition required to shift from resting ...

The traditional reliance on synthetic maltodextrin polymers in endurance nutrition represents a fundamental misunderstanding of gastrointestinal transport capacity and metabolic resilience. Most at...

The traditional reliance on synthetic maltodextrin and isolated fructose chains in endurance nutrition has reached a point of diminishing returns, often manifesting as acute gastrointestinal distre...