Mānuka performance in partnership with Iwi / Māori University to seek to address the immense potential of Mānuka honey and its transformative impact on socio-economic, cultural, and health domains. As a global leader committed to sustainable development and inclusive practices, we recognize the significance of this remarkable resource and its ability to create positive change for individuals, communities, and industries.
Mānuka honey presents a unique opportunity for socio-economic growth and empowerment. Through responsible cultivation, production, and marketing, we can generate sustainable livelihoods for Māori communities, and businesses involved in the Mānuka honey value chain. By supporting local Māori communities through building capability, we aim to ensure equitable access to the benefits of Mānuka honey. This includes research around community-led social innovations can foster engagement and participation of Māori in the agri-tech sector.
The cultural potential of Mānuka honey lies in its deep connection to indigenous knowledge, particularly in partnership with Māori communities. We are committed to revitalising and protecting Māori traditions, values, and practices associated with Mānuka honey. Collaborative efforts ensure the preservation and promotion of Māori cultural heritage, as well as the equitable participation of Māori knowledge holders in shaping the industry. By fostering cultural revitalization, celebrating cultural diversity, and promoting the sustainable use of natural resources, we aim to create a cultural legacy that enriches generations to come.
Scientific research has illuminated the exceptional health benefits of Mānuka honey, elevating it as a valuable resource in modern healthcare. We are committed to further unlocking its health potential through rigorous research, innovation, and evidence-based practices. By investigating its bioactive compounds, understanding its mechanisms of action, and exploring its potential applications in various health-related fields, we aim to advance our knowledge and contribute to improved health outcomes. This includes Māori-led collaboration with healthcare professionals, researchers, and indigenous knowledge holders to develop safe and effective therapeutic applications of Mānuka honey. Generating and sharing of this knowledge across Māori communities and the wider scientific community will enable ongoing efforts in developing globally significant health prevention initiatives.
Unlocking the full potential of Mānuka honey requires collaborative Māori-led partnerships across sectors and communities. We value the expertise and wisdom of our diverse stakeholders, including international researchers, innovative businesses, science & research. This project seeks to unlock the socio-economic, cultural, and health potential of Mānuka honey. By embracing sustainable practices, partnering with indigenous communities, conducting research, and promoting inclusive growth, we can harness the transformative power of this exceptional resource. By fostering partnerships that prioritize inclusivity, respect, and mutual benefit, we can harness the collective power of collective wisdom and drive meaningful change.
Project Lead: Dr Lillian Morton - Chief Science Officer Mānuka Performance