Many New Zealand start-up brands face challenges in connecting with global markets. However, Manuka Performance has powered through this challenge by partnering with Eastern Bridge Global, an experienced international expansion firm with dedicated expertise in Asia.
By leveraging Eastern Bridge Global's consumer research and market knowledge, Manuka Performance has positioned itself as a disruptive and standout brand in the supplement market.
This partnership has allowed Manuka Performance to effectively localise its marketing strategies for its target consumers in Asia, including digital marketing tactics such as social activations with Key Opinion Leaders (KOLs) and social media influencers.
Eastern Bridge Global CEO Lewis O’Donnell has praised the partnership, stating:
"Manuka honey has already gained popularity among consumers in China, who are aware of its numerous benefits. This has helped Manuka Performance mitigate barriers to entry and introduce its sports-specific Manuka Honey supplement into the market with success."
Manuka Performance Co-Founder and CEO Tristan Vine has expressed excitement about the partnership, embracing that”
"China presents a huge and exciting market for our nutraceutical products across all categories. It also presents many challenges to enter, maintain & grow. To execute successfully it’s crucial to partner with the right people who have experience, knowledge and established logistics & channels across the region."
This partnership represents a significant milestone for Manuka Performance and its mission to provide premium functional supplements to athletes and health-conscious consumers worldwide.
For further information, please contact:
Tristan Vine, CEO, Manuka Performance
Email: tristan@manukaperformance.com
Phone: +64 21 921 389
Website: www.manukaperformance.com
Lewis O'Donnell, CEO, Eastern Bridge Global
Email: lewis@easternbridge.co.nz
Phone: +64 22 159 2685
Website: www.ebglobal.co.nz
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The series will run every Wednesday from May 26th to June 30th with the best four races counting toward individual and team league points. All races will be broadcast live on the SKY SPORT NEXT YouTube Channel and Tri NZ Facebook page with prizes on offer for all Triathlon NZ members competing. Podium place getters will be published on the Triathlon NZ Facebook Page following that event along with a link to full league results.
As sponsors for this awesome series, Manuka Performance are offering a great natural sports energy deal consisting of our legendary Liquidfuel gels, our Performance drops and a FREE silicone soft flask - simply order online below (or here) and they will be delivered to your door.
We use standard zwiftpower.com category limits which are based on your FTP (95% of your peak 20min power output) divided by your weight. To get a result in the League you need to link your Zwift profile to zwiftpower.com (instructions below).
We welcome all to join the Wednesday night series, why not come and give this innovative platform a go!
It is not only a great way of getting a quick intensive work out if you are short of time but also a way to meet like-minded new friends from across NZ and the globe.
Check out our Guide to Zwift by clicking the link below:
LINK ZWIFT AND ZWIFTPOWER.COM (MANDATORY):
1) Log-in to your Zwift Account: https://my.zwift.com/
2) Click on the thumbnail of your picture (top right of page) and click ‘my profile’
3) On left menu click ‘Connections’
4) Scroll down until you see Zwift Power icon and click ‘Connect’ underneath
DETERMING YOUR RACE CATEGORY:
We use standard zwiftpower.com category limits which are based on your FTP (95% of your best 20min power output) divided by your weight. There is a slight difference between the women’s and men’s categories as per below.
Categories MEN | Categories WOMEN |
(A) 4.0 W/kg FTP or higher (B) 3.2 W/kg to 3.99 W/kg FTP (C) 2.5 W/kg to 3.19 W/kg FTP (D) Under 2.49 W/kg FTP |
(A) 3.7 W/kg FTP or higher (B) 3.2 W/kg to 3.69 W/kg FTP (C) 2.5 W/kg to 3.19 W/kg FTP (D) below 2.49 W/kg FTP |
You must race in the category that is indicated in your profile data on zwiftpower.com. ZwiftPower continuously monitors your performance and calculates your category on a rolling basis for the last 90 days.
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